USLP Shower
Bauddhayan Mukherji
India
1:35
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The story is about the rural-urban divide in India. One day the villagers discover a shower cubicle on a deserted barren land of Rajasthan. Immediately the word spreads in the entire village and the villagers gather in front of the cubicle to drink and store water. The mere joy among the villagers is well portrayed throughout the film. With the entire village having quenched their thirst, an urban men's shower is still not over – making us question the amount of water we waste on a daily basis when we go in for a quick shower.
The film's environmental agenda eloquently reminds us of the importance of saving water.