Exit from the Street

About advertising

The story of a homeless man who opens many doors to find his way home. To draw more attention to the problem of homelessness, Friends Moscow together with Nochlezhka Foundation launched a campaign called “Exit from the Street”. We placed stickers with this message and a QR code for donations on doors in various locations throughout Moscow and Saint-Petersburg, including restaurants, theaters, and bookstores. This campaign shifts the focus from the entrance door to the exit-from-the-street door for homeless people, and it has been successful in more ways than one. We once helped a woman who had nowhere to go and saw our sticker, which led her to reach out to us. The purpose of this video, shot by the Friends Moscow agency, is to change the attitude of society towards the homeless step by step.