Dobrovorot

About advertising

The video was created within the framework of the project "Media Accelerator for NGOs", implemented at the Faculty of Creative Industries of the National Research University Higher School of Economics under the brief of ANO Center for Support of Environmental and Social Programs "Sustainable Development".

The problem raised in the video clip: Moscow residents throw over 100 tons of unnecessary textiles into landfills every day. At the same time, up to 70% of these clothes are still wearable (help for the poor and people in difficult life situations), and 30% are currently scarce raw materials for rags processing enterprises (jobs, tax payments).

The goal of the project is to increase the collection of textiles from the population, preventing them from ending up in landfills. Accordingly, the effectiveness of advertising will be measured in the increase in the number of clothes handed in to the organization's office, in special collection boxes, as well as in promotions in offices and organizations.